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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Milton Kotler, Tiger Cao, Sam Wang, Colllen Qiao, and Milton Kotler Click here เปิดอ่าน Fulltext Description The market changes faster...


Marketing Communications
Lynne Eagle, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd Click here เปิดอ่าน Fulltext Description Marketing communication is a...


CSR for Purpose, Shared Value and Deep Transformation : The New Responsibility
Virginia Munro Click here เปิดอ่าน Fulltext Description As we enter the Fourth Industrial Revolution and usher in Globalization 4.0, it...


CSR and Sustainability in the Public Sector
David Crowther and Shahla Seifi Click here เปิดอ่าน Fulltext Description This book focuses on CSR in the public sector, in all its...


Digital Business Models : Perspectives on Monetisation
Adam Jabłoński and Marek Jabłoński Click here เปิดอ่าน Fulltext Description By presenting the conditions, methods and techniques of...


Start-up Thailand: The Entrepreneurs' Journey
Philip Zerrillo, Havovi Joshi, and Pannapachr Itthiopassagul Click here เปิดอ่าน Fulltext Description This book is intended to showcase...


3D Management, an Integral Theory for Organisations in the Vanguard of Evolution
Marco A. Robledo Click here เปิดอ่าน Fulltext


Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications
Włodzimierz Sroka Click here เปิดอ่าน Fulltext Description This book explores key factors associated with consumer behaviour, from both a...
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