Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Milton Kotler, Tiger Cao, Sam Wang, Colllen Qiao, and Milton Kotler Click here เปิดอ่าน Fulltext Description The market changes faster...
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Marketing Communications
Lynne Eagle, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd Click here เปิดอ่าน Fulltext Description Marketing communication is a...
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CSR for Purpose, Shared Value and Deep Transformation : The New Responsibility
Virginia Munro Click here เปิดอ่าน Fulltext Description As we enter the Fourth Industrial Revolution and usher in Globalization 4.0, it...
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CSR and Sustainability in the Public Sector
David Crowther and Shahla Seifi Click here เปิดอ่าน Fulltext Description This book focuses on CSR in the public sector, in all its...
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Digital Business Models : Perspectives on Monetisation
Adam Jabłoński and Marek Jabłoński Click here เปิดอ่าน Fulltext Description By presenting the conditions, methods and techniques of...
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Start-up Thailand: The Entrepreneurs' Journey
Philip Zerrillo, Havovi Joshi, and Pannapachr Itthiopassagul Click here เปิดอ่าน Fulltext Description This book is intended to showcase...
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3D Management, an Integral Theory for Organisations in the Vanguard of Evolution
Marco A. Robledo Click here เปิดอ่าน Fulltext
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Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications
Włodzimierz Sroka Click here เปิดอ่าน Fulltext Description This book explores key factors associated with consumer behaviour, from both a...
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