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Public Relations Ethics : The Real-World Guide
Trevor Morris and Simon Goldsworthy Click here เปิดอ่าน Fulltext Description This book is a pragmatic, case-rich guide to how current and...


Social Marketing and Advertising in the Age of Social Media
Lukas Parker and Linda Brennan Click here เปิดอ่าน Fulltext


CSR in an Age of Isolationism
David Crowther and Farzana Quoquab Click here เปิดอ่าน Fulltext Description Isolationism is an approach that many governments are...


Consumer Tribes in Tourism : Contemporary Perspectives on Special-Interest Tourism
Christof Pforr, Ross Dowling, and Michael Volgger Click here เปิดอ่าน Fulltext Description This book adopts a collectivist perspective on...


Marketing Analytics : Essential Tools for Data-Driven Decisions
Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox Click here เปิดอ่าน Fulltext Description The authors of the pioneering...


Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry Click here เปิดอ่าน Fulltext Description Social Media Strategy: Marketing, Advertising and Public Relations in the...


Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation
Eleonora Pantano Click here เปิดอ่าน Fulltext Description Retail Futurespresents a comprehensive collection of new theory, original...


Profit from Your Podcast : Proven Strategies to Turn Listeners into a Livelihood
Dave Jackson Click here เปิดอ่าน Fulltext Description Methods and Advice for Making the Most of Your Podcast--Pricing, Sponsors,...
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