Public Relations Ethics : The Real-World Guide
Trevor Morris and Simon Goldsworthy Click here เปิดอ่าน Fulltext Description This book is a pragmatic, case-rich guide to how current and...
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Social Marketing and Advertising in the Age of Social Media
Lukas Parker and Linda Brennan Click here เปิดอ่าน Fulltext
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CSR in an Age of Isolationism
David Crowther and Farzana Quoquab Click here เปิดอ่าน Fulltext Description Isolationism is an approach that many governments are...
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Consumer Tribes in Tourism : Contemporary Perspectives on Special-Interest Tourism
Christof Pforr, Ross Dowling, and Michael Volgger Click here เปิดอ่าน Fulltext Description This book adopts a collectivist perspective on...
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Marketing Analytics : Essential Tools for Data-Driven Decisions
Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox Click here เปิดอ่าน Fulltext Description The authors of the pioneering...
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry Click here เปิดอ่าน Fulltext Description Social Media Strategy: Marketing, Advertising and Public Relations in the...
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Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation
Eleonora Pantano Click here เปิดอ่าน Fulltext Description Retail Futurespresents a comprehensive collection of new theory, original...
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Profit from Your Podcast : Proven Strategies to Turn Listeners into a Livelihood
Dave Jackson Click here เปิดอ่าน Fulltext Description Methods and Advice for Making the Most of Your Podcast--Pricing, Sponsors,...
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