คณะวิทยาการจัดการ

Marketing Management Essentials You Always Wanted To Know (Second Edition)

Callie Daum and Vibrant Publishers Click here เปิดอ่าน Fulltext Description Marketing Management concepts explained in a simplified way...

Marketing Accountability for Marketing and Non-Marketing Outcomes

V. Kumar, David W. Stewart, and Naresh K. Malhotra Click here เปิดอ่าน Fulltext Description This latest volume of Review of Marketing...

Small Business Marketing : Marketing in a Digital World

Kyle Arnold Click here เปิดอ่าน Fulltext Description Marketing can be daunting at the best of times and let's face it, as a small...

Strategic Communication and AI : Public Relations with Intelligent User Interfaces

Simon Moore and Roland Hübscher Click here เปิดอ่าน Fulltext Description This concise text provides an accessible introduction to...

Marketing Management : Past, Present and Future

Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, and S. M. Riad Shams Click here เปิดอ่าน Fulltext Description This textbook...

Social Media In Sport: Theory And Practice

Gashaw Abeza, Norman O'reilly, Jimmy Sanderson, and Evan Frederick Click here เปิดอ่าน Fulltext Description This book enables students to...

Social Enterprise : Cases and Analysis for Understanding Social Business

Malcolm Harper and Nadiya Parekh Click here เปิดอ่าน Fulltext Description This book introduces students and others to the discipline of...

Public Branding and Marketing : A Global Viewpoint

Staci M. Zavattaro Click here เปิดอ่าน Fulltext Description This edited volume details public branding and marketing from a global,...