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Marketing Management Essentials You Always Wanted To Know (Second Edition)
Callie Daum and Vibrant Publishers Click here เปิดอ่าน Fulltext Description Marketing Management concepts explained in a simplified way...
Marketing Accountability for Marketing and Non-Marketing Outcomes
V. Kumar, David W. Stewart, and Naresh K. Malhotra Click here เปิดอ่าน Fulltext Description This latest volume of Review of Marketing...
Small Business Marketing : Marketing in a Digital World
Kyle Arnold Click here เปิดอ่าน Fulltext Description Marketing can be daunting at the best of times and let's face it, as a small...
Strategic Communication and AI : Public Relations with Intelligent User Interfaces
Simon Moore and Roland Hübscher Click here เปิดอ่าน Fulltext Description This concise text provides an accessible introduction to...
Marketing Management : Past, Present and Future
Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, and S. M. Riad Shams Click here เปิดอ่าน Fulltext Description This textbook...
Social Media In Sport: Theory And Practice
Gashaw Abeza, Norman O'reilly, Jimmy Sanderson, and Evan Frederick Click here เปิดอ่าน Fulltext Description This book enables students to...
Social Enterprise : Cases and Analysis for Understanding Social Business
Malcolm Harper and Nadiya Parekh Click here เปิดอ่าน Fulltext Description This book introduces students and others to the discipline of...
Public Branding and Marketing : A Global Viewpoint
Staci M. Zavattaro Click here เปิดอ่าน Fulltext Description This edited volume details public branding and marketing from a global,...
Social Media Marketing : A Comprehensive Guide to Growing Your Brand on Social Media
Jason Lazar Click here เปิดอ่าน Fulltext Description SOCIAL MEDIA MARKETING Today, platforms like Facebook, Twitter, and Instagram are...
Consumer Brand Relationships
Francisco Guzman and Cleopatra Veloutsou Click here เปิดอ่าน Fulltext
Social Media : How to Engage, Share, and Connect
Regina Luttrell Click here เปิดอ่าน Fulltext Description Updated to reflect the latest technological innovations and challenges, the...
Product Innovation Management : Intelligence, Discovery, Development
Stefano Biazzo and Roberto Filippini Click here เปิดอ่าน Fulltext Description This book offers new insights into the complex set of...
Sports Marketing : A Global Approach to Theory and Practice
Sean Ennis Click here เปิดอ่าน Fulltext Description Sports are big business. Most companies want to expand into global markets, enhance...
Public Relations and Online Engagement : Audiences, Fandom and Influencers
Amber L. Hutchins and Natalie T. J. Tindall Click here เปิดอ่าน Fulltext Description As media continues to evolve, social media has...
2022 CFA Program Curriculum Level I Box Set
CFA Institute Click here เปิดอ่าน Fulltext Description Prepare for success on the 2022 CFA Level I exam with the latest official CFA®...
Marketing Tourism and Hospitality : Concepts and Cases
Richard George Click here เปิดอ่าน Fulltext Description This textbook explores the fundamental principles of marketing applied to tourism...
Digital Storytelling : The Rise of User-Generated Content
Karam Singh Sethi Click here เปิดอ่าน Fulltext Description Did you know that consumers find user-generated content almost ten times more...
Business Forecasting : The Emerging Role of Artificial Intelligence and Machine Learning
Michael Gilliland, Len Tashman, Udo Sglavo, Spyros G. Makridakis, and Fotios Petropoulos Click here เปิดอ่าน Fulltext Description...
Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing
Jenna Tiffany Click here เปิดอ่าน Fulltext Description Tasked with creating marketing strategy? This book is for you. Learn about the...
Digital Business and Electronic Commerce : Strategy, Business Models and Technology
Bernd W. Wirtz Click here เปิดอ่าน Fulltext Description This textbook introduces readers to digital business from a management...
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