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Ethnic Marketing : Culturally sensitive theory and practice
Guilherme Pires, John Stanton Click here เปิดอ่าน Fulltext Description "The ethnic diversity of advanced and newly industrialised...
Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science
Harlan E. Spotts Click here เปิดอ่าน Fulltext
Corporate Management, Governance, and Ethics Best Practices
S. Rao Vallabhaneni Click here เปิดอ่าน Fulltext Description "Best practices are the processes, practices, and systems identified in...
Contemporary Qualitative Research : Exemplars for Science and Mathematics Educators
Peter C. TaylorJohn Wallace Click here เปิดอ่าน Fulltext Description This volume offers a unique set of research exemplars for science,...
Business Ethics: A Case Study Approach
Stephen K. Henn Click here เปิดอ่าน Fulltext Description An important guide for senior management on structuring an organization to...
Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media Program
Tom Funk Click here เปิดอ่าน Fulltext Description Hundreds of millions of Americans are using social media (SM), and already some 70% of...
Advanced Negotiation Techniques
Alan McCarthySteve Hay Click here เปิดอ่าน Fulltext Description Advanced Negotiation Techniques provides a wealth of material in a...
Achieving Competitive Advantage through Quality Management
Marta Peris-OrtizJosé Álvarez-GarcíaCarlos Rueda-Armengot Click here เปิดอ่าน Fulltext Description This book examines the ways in which...
Railway Transportation Systems : Design, Construction and Operation
Christos N. Pyrgidis Click here เปิดอ่าน Fulltext
Marketing Management and Communications in the Public Sector
Martial Pasquier, Jean-Patrick Villeneuve Click here เปิดอ่าน Fulltext
Hospitality Marketing and Consumer Behavior : Creating Memorable Experiences
Vinnie Jauhari Click here เปิดอ่าน Fulltext Description Creating memories and joyous experiences for consumers is a key dimension...
Distribution Planning and Control : Managing in the Era of Supply Chain Management
David Frederick Ross Click here เปิดอ่าน Fulltext
Designing and Implementing Global Supply Chain Management
Sudhanshu Joshi and Rohit Joshi Click here เปิดอ่าน Fulltext Description This book examines how various organizations have re-engineered...
Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina and Sebnem Burnaz Click here เปิดอ่าน Fulltext Description This book addresses the rising concept of 21st century...
Monopolies and Tech Giants: The Insights You Need from Harvard Business Review
Harvard Business Review, Marco Iansiti, Karim R. Lakhani, Darrell K. Rigby, and Vijay Govindarajan Click here เปิดอ่าน Fulltext...
Consumer Behavior: Buying, Having, and Being, EBook, Global Edition
Michael Solomon Click here เปิดอ่าน Fulltext Description For consumer behaviour courses. A #1 best-selling text for consumer behaviour...
Economics in the Future
Kurt Dopfer Click here เปิดอ่าน Fulltext Description First published in 1976. Economics has always been in a crisis since it broke away...
The Rich and the Poor : Development, Negotiations and Cooperation--An Assessment
Altaf Gauhar Click here เปิดอ่าน Fulltext Description This book is about proceedings from the Third World to the South-South Conference,...
The Handbook of Economic Development and Institutions
Jean-Marie Baland, François Bourguignon, Jean-Philippe Platteau, and Thierry Verdier Click here เปิดอ่าน Fulltext Description The...
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