Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction
- Lib SRC
- 17 ธ.ค. 2564
- ยาว 1 นาที
Kurt GaubingerMichael RablScott SwanThomas Werani
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Description
Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model
Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach
Offers an accessible multi-functional perspective on innovation and product management
Compiles market-based examples and cases of innovation and product management in action in international companies
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